I help brands build a body of editorial work that builds real trust — think blog, newsletter, thought leadership, etc. — and I provide fractional editorial leadership for teams already publishing, plus full editorial strategy for brands starting from zero.
What you get:
A clear story for your brand to tell based on in-depth research on your business goals, what your ideal target audience cares deeply about, your worldview and your perspective.
An editorial system complete with voice, format, and content calendar built to keep running.
Published work — a blog, a newsletter, Substack, thought leadership, customer stories, interviews, profiles... we will find out exactly what is the best format together.
A dedicated audience that follows your brand because they find value in it.
Portfolio:
Coming soon!
Experience / credibility:
Spent 6+ years managing the Feature Film Program at the Sundance Institute (one of the most selective creative development environments in the world), providing narrative strategy and curatorial perspective in the world of indie film.
Worked as a project reviewer for Sundance as well as Tribeca's Untold Stories & Through Her Lens programs, reviewing feature film submissions for story, voice, and audience fit.
Held various positions in entertainment at Lionsgate, XYZ Films, and One Community before moving into brand and editorial strategy.
Studied Radio-Television-Film and Media at the University of Texas at Austin. Hook 'em!
My POV / why editorial:
I don't have traditional marketing experience and that's one of my biggest strengths. I come from Hollywood and entertainment media where telling a good story is king.
Brands often don't provide their customers real value when they show up in their feeds. Everything's an ad, so the world just gets noisier.
I believe that more brands should tell stories their customers actually care about. In turn, this builds trust, loyalty, and yes, can lead to more dollars.
Anyone can hop into ChatGPT and generate a post and say nothing. The brands that win are the ones with an actual story to tell, a strong point of view, and the discipline to keep saying it well.
That's what I help build: stories worth telling.
How to work with me:
I work directly with founders and small (or no) marketing teams on editorial work that compounds, fractional editorial leadership for brands that are already publishing, and provide full editorial strategy for brands starting from zero. Engagements typically start around $3,500/month, depending on scope. If that sounds like something you'd be interested in, I'd love to hop on a call.